How old is gillette

My thanks to both authors! Steel lot only on blade. Join Our Newsletter Email Address. Mon - Sat ap MST. Service Shipping and Returns Contact Us. Designed and developed by. Handles: ball end and new bar end. Blue blade plain slot and diamonds introduced. Blades get 2x crosshatch. Tech gets parallel oval slots. TV Special this year only. With the expiration of the patents, Gillette no longer had a way to tie the blades to the handles and thus, at least on paper, seemed to have no good way to play razors-and-blades.

So how did Gillette remain profitable, given that it missed its apparent dominant strategy? With sale of razor sets to the U. So it was exactly at that point — when it seemed no longer possible — that Gillette played something like razors-and-blades. That was also, incongruously, when it made the most money. What should we take away from this?

Did Gillette just miss a better strategy or was Gillette investing in a high-quality brand, which required high prices for the razor handles? Are psychological ties — habit and the like — more important than the legal ties that could have come with the patents? In , knowing what you know about razors-and-blades today, what strategy would you have advised King Gillette to play?

You have 1 free article s left this month. During World War I, the U. Government issued Gillette safety razors to the entire armed forces. By the end of the war, some 3.

Regretfully, in my opinion, Gillette now longer make good razors, instead they chase profits selling multi blade razor blades that make substantial profits. Often Gillette wil provide a free razor when you buy a pack of replacement blades. The cash cow is the blade not the razor.